ClickZ eBay Insights Newsletter | ⚡ Tweak ad blockers to boost eBay search speed

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Masterclass Wrap Up ✨

🎯 What Marketers Learned at SXSW

ClickZ had the inside track at Fospha’s SXSW Masterclass series, where industry leaders unpacked the biggest challenges — and opportunities — shaping eCommerce in 2025. Here are the top takeaways:

1. The Amazon Measurement Struggle Is Real — But Now Solvable: At the Halo Masterclass, brands shared how they’ve struggled to measure the impact of off-platform ads on Amazon sales — a consistent challenge we’ve heard across the industry. Fospha’s latest research introduced Unified ROAS, a game-changing metric that connects external ad spend with Amazon performance for the very first time.

2. There’s More Headroom on TikTok and Snapchat Than You Think: Sessions with TikTok and Snap experts revealed that there’s still huge untapped potential for brands on these platforms. Full-funnel strategies, creative best practices, and better targeting are key — and data-driven approaches are already driving real results.

3. It's Time to Quantify the Power of Brand-Building: Upper-funnel investment can’t be ignored — but it also needs to be justified. Fospha’s data shows how to connect brand investment with business impact, making brand-building a measurable growth driver rather than a leap of faith.

📌 Like what you’re reading? There’s more to come. Fospha continues the Masterclass series at Shoptalk Spring (March 25–27, Las Vegas) with sessions on Amazon measurement, TikTok, Snapchat, Applovin, and measuring brand impact.

👉 Explore Masterclasses at Shoptalk Spring

🎯 Exclusive: Get 10% Off Shoptalk Registration

ClickZ will be on the ground at Shoptalk, sharing exclusive insights with our readers. Fospha will be attending too—book a meeting to discover how performance-driven measurement can transform your strategy.

👉 Register now using the code RBCLICK269.
👉 Book a Meeting with Fospha

Sector Spotlight 🎥

EBAY MARKET TACTICS

eBay Accelerates 2025 Growth Through AI Innovation and Strategic Partnerships

Increasing its foothold, eBay reported a 1% boost in Q4 2024 revenue, totaling $2.58 billion, while advertising revenue surged by 12% to $445 million. Strategic initiatives include integrating AI via OpenAI Operator for agentic commerce and enhancing the auto parts domain, which aided a 4% rise in Gross Merchandise Value, underscoring a pivot toward innovation.

ECOMMERCE STRATEGY INSIGHTS

eBay Elevates Item Views Enhancing eCommerce Strategy with Precise Innovations

eBay's experimental shift in displaying "items sold" is stirring strategic conundrums for sellers. This alteration tests buyer response to varied placements, revealing insights into user behavior. Although inconsistent browser experiences persist, this move could recalibrate eCommerce tactics and optimize marketing performance.

DIGITAL MARKETPLACE DYNAMICS

eBay Intensifies Efforts Against Illinois Law Threatening eCommerce Dynamics

eBay actively challenges Illinois legislation that would hold online sellers and platforms accountable for defective foreign products. Their strategic focus is on leveraging Section 230 of the Communications Decency Act to shield against liabilities. This aligns with a broader strategy to ensure online marketplaces maintain legal defenses, influencing eCommerce dynamics significantly.

ECOMMERCE PERFORMANCE STRATEGY

Optimize eBay Interactions with Tactical Ad Blocker Tweaks for Seamless Performance

Ad blockers are impeding eBay's performance, impacting search efficiency. By disabling the Anti-Circumvention filter, users can preserve core ad-blocking benefits while boosting search speed, a strategic tweak to sustain user engagement. This insight aligns with current eCommerce trends, offering practical solutions for digital marketing professionals.

ECOMMERCE LISTINGS

Tackle eBay Listing Challenges by Correcting HTML Errors to Boost Your Sales

eBay's variation listings are disrupted by an HTML glitch, introducing irregular characters in dropdown menus, particularly affecting descriptions with punctuation. This web-based issue compromises visibility and sales strategy. Prompt reporting through eBay's portal is crucial for a swift resolution, ensuring that digital marketing strategies remain effective and grounded in precise product presentation.

Influencer Corner 📣

Optimization Hub ⚙️

AI-DRIVEN SEARCH

Unleashing AI and the Luxurious Evolution of SEO in Digital Marketing

SEO is evolving, not dying. With AI-driven search, brands must focus on answer engine optimization and brand authority over keyword stuffing. Success requires collaboration across digital PR, content marketing, and brand strategy. Testing and adaptation are crucial as the shift presents strategic opportunities rather than threats.

ECOMMERCE ENGAGEMENT STRATEGIES

Boost Business Growth by Integrating SMS and Email Marketing Strategically

SMS marketing captivates eCommerce audiences with its high open rates, making it perfect for urgent promotions, while email marketing serves as a cost-effective tool for delivering detailed, relationship-building content. A strategic blend of both channels maximizes engagement and ROI, aligning with current digital marketing trends for superior platform performance on eBay.