ClickZ eBay Insights Newsletter - 12.19.2024

Hurr brings luxury rentals to platform & eBay Motors backs Motorama

Author

Rachael Kennedy
December 19, 2024 • Estimated Reading Time: 7 minutes

Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

Welcome to eBay Merchant Insights, your trusted source for updates and analysis on eBay’s latest developments. From platform trends to marketplace strategies and seasonal sales events, we provide the insights marketers need to succeed on eBay.

This will be our final edition for 2024, so on behalf of the entire ClickZ Team, we wanted to wish you a Happy Christmas! We will be back in January 2025 with more insight to help you navigate the e-Commerce marketing landscape.

Top Reads 🌟

Ebay and Klarna have expanded their partnership to offer buy now, pay later (BNPL) options in new European markets, including the UK, Austria, and France. This move aims to enhance payment flexibility for consumers, aligning with the growing BNPL trend among Gen Z and Millennials.

National Mentoring Day CEO Chelsey Baker mentors GLAM girls on business pitching and public speaking at the recent Girls Leadership Academy Meetup event sponsored by eBay and iTalent Digital.

In an initiative to bridge the gender gap in STEAM fields, the Girls Leadership Academy Meetup (GLAM) partnered with eBay Seattle to deliver an online leadership camp for girls aged 8-12. This event, held in October, engaged 37 participants from 12 cities across three countries, offering a curriculum rich in business acumen, leadership skills, and STEAM education. 34% of attendees had little to no coding experience prior, yet left with a newfound interest in the field.

GLAM’s partnership with eBay and iTalent Digital highlights the importance of corporate sponsorship in creating life-changing experiences for future female leaders. The program design, which includes business planning, public speaking, and coding workshops, is a testament to its innovative approach to reducing gender bias and fostering self-confidence.

Sector Spotlight 🎥

Hurr’s partnership with eBay marks a significant shift in the fashion resale market, offering a dynamic solution for marketing professionals seeking innovative approaches. By reselling its ex-rental archive, Hurr provides access to high-end brands like Dior and Bottega Veneta at a fraction of the cost, a move that underscores the growing trend of sustainable fashion.

This collaboration not only extends the lifecycle of luxury items but also taps into the burgeoning market for pre-loved fashion, a sector ripe with analytical opportunities for marketers.

The partnership leverages eBay’s authenticity guarantee, ensuring that each piece is vetted by experts, thus enhancing consumer trust—a critical factor in the resale market. This initiative also aligns with Hurr’s mission to prevent fashion waste, offering marketers a case study in aligning brand values with consumer demand. The inclusion of affordable luxury brands like Ganni further broadens the appeal, providing a diverse range of options for fashion-conscious consumers.

The Motorama Custom Car & Motorsports Expo, a cornerstone event for automotive enthusiasts, has announced eBay Motors as its returning primary sponsor for the 2025 and 2026 editions.

eBay Motors continued sponsorship is a testament to its alignment with Motorama audience—car owners and motorsports enthusiasts who value reliability and innovation. This collaboration not only enhances eBay Motors’ brand visibility but also reinforces its commitment to supporting the automotive culture.

Influencer Corner 📣

What Does eBay and Klarna’s Expanded Partnership Mean For eCommerce?

With more than two billion listings available on eBay, millions of people turn to our marketplace to buy and sell everything - from rare collectibles to pre-loved luxury items to hard to find car parts. Ensuring our buyers have choice and flexibility in how and when they pay on eBay is key to our payments strategy. Today, I’m thrilled to announce the global expansion of eBay’s strategic partnership with Klarna.

Avritti Khandurie Mittal, VP & GM Global Payments and Financial Services, eBay

Keurig did it. So did Oatly. And Dunkin' Donuts too.

They all started with a decent business. Then blew things up by listening to customers. Here’s how.

👉Keurig launches in 1998, selling office coffee machines. After 10,000 units, they see demand for home brewing. In 2004, they shrink the machine for kitchens and add new flavors. Growth explodes. Today, 33 million homes have a Keurig.

👉Oatly creates oat milk in 1994, but growth is slow. In 2010, they target coffee lovers with 'Barista Edition Oat Milk'. Sales soar. By 2023, Oatly hits $783M.

👉In 1948, William Rosenberg opens Open Kettle. Coffee and donuts dominate, so he doubles down, renaming it Dunkin’ Donuts. Today, there are 13,000 stores.

Jon Davids, CEO, Influencity

Performance Pulse 📈

Performance marketing in 2025 will focus on strategic use of AI, first-party data, and personalized engagement to enhance customer loyalty and efficiency. As costs rise and effectiveness declines, marketers must prioritize creativity and strategic value. Agencies face pressure to adapt, while skills in strategy and technology become increasingly vital.

TikTok ads require strategic optimization for success. Key steps include defining objectives, refining audience targeting, enhancing ad creativity, and utilizing automated bidding. Additionally, adjusting ad placements, retargeting, and leveraging advanced features are crucial. Continuous testing and alignment

Influencer Partnerships

Crocs ➡️ Influencer Marketing Manager

📍 Broomfield, CO

Marketing & Communications

Fospha ➡️ Partnerships Executive

📍 Austin, TX, USA

Affiliate Marketing

Macy’s ➡️Director, Affiliate Marketing

📍 New York, USA

ClickZ is a Contentive publication in the DTC Ecommerce division