ClickZ eBay Insights Newsletter - 12.05.2024

Top Shelf 🛒

2025 PLANNING
Maximize Your E-Commerce Growth in 2025: Fospha’s Proven Strategy Guide

With BFCM wrapped up, marketers are shifting gears to plan for 2025. To help you start strong, here are three essential tips to set your brand up for growth:

1️⃣ Get the Right Measurement in Place: You can’t plan for next year without accurate measurement. Yet, many brands stick with the devil they know—Last Click— despite its fundamental flaws.

With BFCM in the bag, now’s the perfect time to adopt effective full-funnel measurement. Plus, Fospha delivers YoY metrics from the start, so you can dive into budget planning ASAP.

2️⃣ Consider Adjusting Your Channel Mix: What worked last year might not work now. Successful brands adapt by altering their channel mix and ad spend as they scale. We find that as brands mature, they have to focus on expanding their upper funnel spend to create more demand to capture.

3️⃣ Reflect on Peak Performance: Before diving into next year, take time to assess your BFCM performance. Benchmarking data is your compass and gives you data-backed edge for 2025 planning.

For free BFCM 2024 benchmarking data, sign up for priority access to our BFCM 2024 Report here.

Harvest Highlights 🥕

E-COMMERCE INSIGHTS
Cheetos' Artful Auction Drives E-commerce Engagement with Innovative Strategy

Cheetos' "Mischief by Chester" creatively auctions a duct-taped Cheetos Puff on eBay, paralleling a notable banana artwork. This innovative tactic, engaging bidders with Cheetos reimbursement, exemplifies strategic guerilla marketing that e-commerce professionals can adapt to bolster brand visibility and consumer engagement in competitive sectors.

E-COMMERCE INSIGHTS
We Are Social Elevates eBay Australia's Social Influence Strategy

We Are Social now leads eBay Australia's influencer and social media strategies, enhancing eBay's presence on TikTok and Instagram. With a focus on the "Everyone Has a Thing" platform, the partnership aims to strategically boost retail engagement and forge deeper connections with consumers, offering actionable insights for e-commerce marketers.

E-COMMERCE STRATEGY
Bridlington Scam Insights on Enhancing Buyer Protection Systems

Gill E Andrews' unfortunate experience with a $6,300 eBay cruise scam serves as a crucial case study in enhancing trust and safety measures within e-commerce frameworks. This incident emphasizes the importance of implementing robust verification protocols and transparent buyer protections to ensure customer loyalty. Reflect on how strengthening these areas can mitigate risks and bolster consumer confidence.

The Golden Gobbler 🍗

E-COMMERCE INSIGHTS
Challenges of An Extended BFCM

Extended Black Friday and Cyber Monday sales challenge e-commerce marketers, requiring strategic creativity in promotions to maintain profitability, especially for smaller brands. Early sales from major retailers like Amazon emphasize the importance of proactive planning to stay competitive.

MARKETING INSIGHTS
E-commerce Marketing Budgets Essentials for Strategic Advancement

Strategically allocate 7-12% of revenue for e-commerce marketing; startups might invest 15-20% for initial growth. Focus on customer acquisition while prioritizing high-return channels and tracking ROI. Assess customer lifetime value for sustainable tactics. Challenge your e-commerce methods by embracing adaptability and regular evaluations to maximize long-term market gains.

E-COMMERCE TRENDS
Strategically Leveraging Buy Now, Pay Later to Enhance Customer Engagement

BNPL is reshaping holiday marketing strategies by integrating 0% financing with promotions, appealing to budget-savvy shoppers. This strategic approach differentiates brands and offers a creative edge in managing consumer spending. Embrace these insights to enhance your strategic planning in the competitive e-commerce landscape, aligning with evolving consumer expectations.