ClickZ eBay Insights Newsletter - 10.31.2024

eBay's Q3 2024 Earnings: Key Expectations and Insights

Author

Zihan Lyu
October 31, 2024 • Estimated Reading Time: 4 minutes

Insight of the Week 📖

Couldn’t make it to Chicago for Shoptalk Fall? In this post, Jamie Bolton gives us a rundown of the key trends and strategies brands are betting on in Fall 2024: 

🔑 Invest in Brand: Investing in brand has never been more important. Full-funnel strategies on Paid Social are now crucial, allowing brands to both build awareness and drive conversions in-platform. As Kyle Leahy from Glossier puts it, “People want to be part of something bigger.”

🛍️ Go Omni for Growth: As D2C growth hits limits, embracing an omni-channel sales approach is key to staying resilient. Brands like Solo Stove and Chinese Laundry are leading with strategies that don’t replicate D2C on third-party retail, finding unique advantages in each.

✈️ Go Global: With lower CPMs and wide-open markets, the EU offers significant growth opportunities. Effective localization strategies are essential for US brands looking to expand abroad.

For a deeper dive, check out the full post here!

Specialty Bites 🍪

eBay's Q3 2024 earnings report is anticipated to show revenue growth of 1-3% and adjusted EPS of $1.15-1.20. The company benefits from increased demand for refurbished goods and strategic investments in advertising and payment solutions. Expect continued growth in key markets like Germany and the UK.

eBay's "Gametime Gets," curated by Candace Parker, offers rare basketball trading cards in 24-hour auctions starting at 24 cents. Cards drop when players achieve milestones, featuring stars like LeBron James and A'ja Wilson. This initiative connects fans with iconic moments, backed by eBay's Authenticity Guarantee.

The RESTORE Act aims to address issues with obtaining injunctive relief by reversing the burden of proof established by the eBay decision. However, it fails to eliminate the eBay Factors, which continue to hinder U.S. innovation and contribute to China's technological leadership. Effective reform is still needed.

Performance Platters 🍽️

Google Performance Max enhances eCommerce campaigns by utilizing multiple Google platforms, offering increased reach and automation. It provides an 18% conversion boost, real-time insights, and efficient ad targeting. Businesses should leverage audience segmentation and automated asset creation to optimize results, maximizing return on ad spend and campaign effectiveness.

Every performance marketing campaign can incorporate brand elements to reinforce brand identity, while brand marketing efforts can successfully leverage performance metrics to refine messaging and engagement strategies - but getting the balance right is where the magic happens.

Amazon Marketing Cloud (AMC) offers a suite of tools to enhance your campaigns. Use Amazon Ads for product visibility and create cost-per-click ads. AMC centralizes campaign management, providing near real-time metrics. For assistance, contact Amazon Ads; budget minimums apply. Cookies are used to improve services.

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