ClickZ eBay Insights Newsletter - 09.26.2024

PLUS: Join TikTok, Seraphine and Sweaty Beatty for Fospha's BFCM live discussion on October 3

Author

Marina Mouka
September 26, 2024 • Estimated Reading Time: 5 minutes

Editor’s Pick 🌟

Peak season is the single best opportunity for D2C brands.

To help you capture it, Fospha has assembled a panel of industry experts. Join them for a live discussion featuring leaders at Sweaty Betty, Seraphine, and the Head of Measurement at TikTok.

📅 Date: Thursday, 3 October 2024

🕒 Time: 11 AM EST / 4 PM BST

P.S. You'll have the chance to ask the experts questions about peak season strategies in real-time!

Gain exclusive insight into:

  1. Proven tactics to maximize peak period opportunities, shared live by experts

  2. Strategies for capturing customers efficiently through a full-funnel approach

  3. Insights on growing your customer base profitably with effective measurement

  4. Methods for identifying and capitalizing on growth headroom for efficient scaling across channels

Specialty Bites 🍪

Renault and Dacia have launched official eBay stores, providing easy access to genuine vehicle parts. This partnership enhances eBay's reputation as a top marketplace for authentic components. Supported by eBay's Assured Fit guarantee, the stores offer a wide range of high-quality parts, ensuring reliable vehicle maintenance for customers.

eBay and TaxAct have teamed up to help sellers navigate new 1099-K reporting thresholds. Their Tax Information Center offers expert advice and resources. The IRS delayed the $600 threshold, so only certain sellers will receive a Form 1099-K for 2023. eBay ensures compliance with SSN or ITIN requirements.

eBay Inc. has appointed Bill Nash, CEO of CarMax, to its Board of Directors. Nash brings extensive expertise in retail, e-commerce, and technology. His leadership at CarMax, marked by significant digital transformation, is expected to bolster eBay's strategy for sustainable growth. The board now includes eleven directors.

Image Source: eBay Inc.

Google AI Overview is shaking up the search industry, impacting referral traffic for publishers and websites. BrightEdge data shows a significant drop in AI Overviews for non-logged-in users, with eCommerce hit hardest. Logged-in users see more AI Overviews, enhancing their search experience.

New entrants like OpenAI's SearchGPT are rapidly gaining traction, indicating a shift in the search landscape. Google is also tweaking AI Overview's visual formatting, increasing its panel height by 10%. This change reflects Google's strategy to optimize traffic distribution between AI Overviews, ads, and classic search results.

Ben McKimm's article guides readers on transforming pre-loved clothes into luxury items via eBay. With insights from Marty Thomas, it emphasizes selling smartly to attain timeless pieces. The process is simplified into nine steps, highlighting eBay's ease of use and authenticity guarantees, encouraging readers to elevate their fashion game.

Performance Platters 🍽️

eBay has launched a revamped Advertising Dashboard to help sellers streamline ad processes, boost product visibility, and drive sales growth. The new dashboard offers personalized insights, advanced metrics, and simplified ad solutions, making it easier for sellers to manage campaigns and optimize return on ad spend. Growth starts here!

Image Source: ChannelX

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