Can AI Make Pre-Loved Fashion Cool Again? | ClickZ eBay Insights Newsletter

PLUS: Etsy and eBay go full TikTok with feed-style shopping

Author

Zihan Lyu
March 26, 2025 • Estimated Reading Time: 7 minutes

Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

Welcome to eBay Merchant Insights, your trusted source for updates and analysis on eBay’s latest developments.

Editor’s Pick 🌟

Are your PMax and Search campaigns working against each other, or in perfect harmony? Fospha's groundbreaking PMax & Search Playbook proves the hidden power of their combined force, revealing the secrets to maximizing your ROI.

  • The PMax & Search Power Couple: Discover the optimal budget split between Performance Max and Google Search, driving maximum ROAS and unlocking unprecedented growth.

  • Convert More Customers, More Efficiently: Learn winning creative strategies that make every ad dollar count, turning clicks into conversions with precision.

  • Real Blueprints from Industry Leaders: See how brands like Samsonite and END. Clothing are turning these insights into tangible, scalable growth.

Gain the competitive edge you need in the Google advertising space. Understand the true impact of your PMax and Search campaigns and outperform competitors with the latest data.

Sector Spotlight 🎥

CIRCULAR FASHION INNOVATION

eBay's Circular Fashion Fund has awarded $100,000 to Shopfront, an AI-powered fashion resale platform, underscoring a significant shift towards sustainable practices in fashion. This fund, emphasizing circular economy solutions to address textile waste, also granted $50,000 each to HATCH make and Hello Tailr. These awards highlight innovative approaches to extending garment life and reducing fashion's environmental impact, offering crucial insights for marketers focusing on sustainability and eCommerce in fashion.

BLOCKCHAIN TECHNOLOGY

eBay's updated Privacy Policy, effective April 2025, signals their integration of blockchain and AI technologies, impacting data management and personalization. This is crucial for marketers as it introduces eBay Authenticity Certificates, enhances data protection compliance, and employs AI for personalized user experiences, posing new marketing opportunities. The move leverages blockchain’s immutable data for authenticity verification, offering advanced fraud protection and unique user engagement through digital assets, while AI facilitates market-driven enhancements and efficiency in customer interactions.

SOCIAL MEDIA MARKETING

Etsy and eBay are leveraging AI-powered personalization to enhance user engagement amid weak demand for discretionary goods. By adopting social media-inspired, feed-like shopping experiences, the platforms aim to attract modern consumers accustomed to TikTok and Instagram's intuitive algorithms. This strategy seeks to improve market positioning against competitors like Amazon, emphasizing shopping experiences that prioritize unique and personalized user interactions.

DIVIDEND INVESTMENT INSIGHT

eBay's robust cash flow from operations, despite limited revenue growth prospects, makes it an attractive option for dividend stock investors. With a market cap of $31 billion and a current price of $65.80, eBay offers stability and a potential hedge in uncertain markets. This analysis provides marketing professionals with insights into eBay's market positioning as an eCommerce entity with strong operational foundations and stable returns.

SUSTAINABLE FASHION INNOVATION

eBay partners with Nick Knight and Lara McGrath to highlight the sustainability and artistry potential of pre-loved fashion in a new fashion film, emphasizing the transformation of affordable eBay finds into high-fashion ensembles. This collaboration underscores eBay's role in inspiring creativity and individuality within the fashion sector. By showcasing these possibilities, eBay adds significant value to the discourse on sustainable fashion.

Influencer Corner 📣

Finally, Google Performance Max has Search Term visibility! The Daily Dose of Digital – 24/03/25

Let’s be honest, one of the most consistent frustrations with Google’s Performance Max (PMax) campaigns has been the frustrating lack of transparency! You handed over your budget, assets, and conversion goals, and Google pretty much does the rest, often with fairly impressive results, but little ins

The Ordinary Brand Day Recap - TikTok Shop | TikTok Shop

The Ordinary’s debut on TikTok Shop exceeded all expectations! With a perfect blend of LIVEs, exclusive offers, and creator partnerships, sales and engagement soared to new heights. The result? A record-breaking success that showcased the power of TikTok Shop in driving brand growth.

Optimization Hub ⚙️

CHECKOUT OPTIMIZATION

Checkout optimization is critical for reducing eCommerce cart abandonment, with best practices including transparent upfront costs, diverse payment options, and a smooth guest checkout process. High cart abandonment is linked to hidden fees, complex navigation, and lack of trust signals. Implementing clear, secure, and streamlined checkout processes increases conversion rates significantly.

SEARCH INNOVATION

Generative AI is transforming consumer decision-making by aiding complex choices like luxury trips and financial investments through recommendations and comparison tools. Brands can gain competitive benefits by integrating AI in search strategies, focusing on Google's E-E-A-T principles, and utilizing AI for content creation and optimization. Early adoption of AI-driven strategies enhances brand discovery and engagement in a digitally evolving marketplace.

ClickZ is a Contentive publication in the DTC Ecommerce division