ClickZ eBay Insights Newsletter - 09.12.2024

PLUS: eBay’s pre-loved and refurbished items now make up 40% of GMV!

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ClickZ
September 12, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

Hold onto your hats, folks! Asendia USA is back for its third year as a Gold Sponsor at eBay Open 2024, and they're not just here to shake hands and kiss babies. This premier event, designed for eBay sellers, is the place to be for anyone looking to expand their global reach. Whether you're attending in person or virtually, prepare for a whirlwind of networking, keynote speakers, and innovative partnerships.

The virtual event, running from September 25-26, promises to be a smorgasbord of insights and opportunities. Asendia USA will be flaunting their expanded Canada network and the e-PAQ Returns solution, making global e-commerce returns as easy as pie. ""We're all about empowering eBay sellers to conquer the world,"" says Douglas Longobardi, Executive VP of Sales at Asendia USA. And who wouldn't want a piece of that action?

Mark Feinstein, Sr. VP of Business Development, couldn't be more thrilled. "This event is the Super Bowl of e-commerce, and we're here to play ball," he quips. With Asendia USA's top-notch logistics solutions, eBay sellers can expect to break down borders and boost their businesses like never before.

So, if you're an eBay seller with dreams of global domination, eBay Open 2024 is your golden ticket. Get ready for engaging discussions, meaningful connections, and a deep dive into Asendia USA's reliable shipping solutions. Don't miss out!

eBay's CEO Jamie Iannone reveals that 40% of eBay's GMV now comes from pre-loved and refurbished items, highlighting a shift towards sustainable shopping. This trend, combined with strong sales in auto parts and accessories, means over 50% of eBay's sales are outside new product competition.

Ebay has simplified cancelling purchases. Previously, buyers had one hour to cancel; now, they can request cancellation until the item is dispatched. Sellers have three days to respond. If accepted, buyers get a full refund, and sellers receive a credit note. This new policy started on August 28.

UK conservationists and eBay have partnered to combat illegal plant trade threatening species. The Royal Botanic Gardens Kew and Traffic aim to develop policies to prevent illegal sales online. This initiative addresses the rise in plant poaching, particularly succulents, driven by global demand and online marketplaces.

eBay has switched its global media account from WPP's EssenceMediacom to Dentsu's iProspect after a competitive review. This follows recent losses for EssenceMediacom, including Sky and L'Oréal. iProspect impressed eBay with its passion and operating model, promising a strong partnership for future growth and innovation.

Performance Platters 🍽️

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Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.

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