ClickZ eBay Insights Newsletter - 10.03.2024

PLUS: The New Seller Hub and Smart Features You Need to Know About

Author

Marina Mouka
October 03, 2024 • Estimated Reading Time: 5 minutes

Specialty Bites 🍪

eBay and Liberis have launched Flexible Cash Advance, offering sellers quick access to funds ranging from $5,000 to $2 million. This initiative simplifies the application process, providing capital within 24 hours. It aims to support small businesses by addressing cash flow challenges and enabling growth through flexible financing options.

eBay UK has announced the removal of selling fees for private sellers across all categories, except for motors. This initiative aims to simplify and enhance the selling experience with new features:

  • Simplified Selling: AI-generated descriptions and photo-enhancing tools.

  • Simple Delivery: Tracked and fully covered delivery at competitive rates.

  • Local: In-person collection with increased visibility and secure payments.

  • eBay Balance: Flexibility to use earnings for shopping, promoting listings, or withdrawing funds.

Research indicates that 294 million unused items in UK homes could generate £9 billion in resale income. eBay's new features and free selling aim to unlock this potential, making it easier and more profitable for users to sell unwanted items.

Quick Poll 💭

Meta is enhancing its ad platform with AI-powered updates, allowing advertisers to customize objectives and measure incrementality. New API integrations with third-party analytics tools like Google Analytics and Northbeam aim to provide a more accurate picture of campaign performance. These changes are part of Meta's long-term optimization strategy.

In light of ad platforms increasingly partnering with third-party measurement solutions, which of the following providers have you heard of?

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More to Discover 🛍️

eBay has appointed Gigi Ganatra Duff as Chief Communications Officer, effective September 23, 2024. Reporting to Chief Growth Officer Julie Loeger, Gigi will lead global communications. With extensive experience at Nordstrom and a passion for ESG strategies, she aims to drive innovation and growth at eBay.

Consumers are increasingly looking for commerce video ads that provide clear and detailed information. According to July 2024 data from the Interactive Advertising Bureau (IAB) and Alter Agents: - 59% of US consumers want details on costs and promotions. - 58% seek clear product demos and details.

Commerce video ads, defined by the IAB, use calls to action like "learn more" and "shop now" to drive purchases. With video ad spend projected to grow by 20.8% this year, reaching $108.15 billion, marketers should focus on including product information, costs, and use cases in their strategies. This approach can help refine video ad strategies and meet consumer expectations effectively.

eBay Open 2024 introduces innovative tools to empower sellers, including a simplified listing flow, AI-powered bulk listing, a redesigned Seller Hub, and a dedicated Sell Mode for the mobile app. These advancements aim to streamline operations and enhance the selling experience, reflecting eBay's commitment to seller success.

Performance Platters 🍽️

Brands are leveraging holistic video strategies to engage consumers across multiple platforms, driving full-funnelbusiness outcomes. By utilizing first-party data and diverse video channels, companies like PepsiCo and Lexusachieve significant increases in brand awareness, consideration, and conversions. Amazon Ads exemplifies this approach, offering expansive opportunities for advertisers.

DMEXCO 2024 showcased AI's practical applications, retail media's growth, and the shift to cookieless solutions. Key trends included AI-driven transformation, the rise of retail media, and the importance of first-party data. The event emphasized collaboration, transparency, and the evolving landscape of digital marketing, highlighting innovation and future opportunities.

Brand websites remain crucial for the golden quarter, driving engagement and sales, according to Visualsoft's research. While social media is growing in importance, targeting the right consumers is essential. Newsletters and nostalgic Christmas ads also play significant roles, with nearly half of consumers driven by nostalgia.

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